Inbound and outbound calling can seem like the same thing. They both involve talking to someone on the phone. So what is the difference between inbound and outbound solutions?

Inbound calling is a marketing tactic that involves a company reaching out to an individual or organization with a potential interest in its product. In other words, it’s when you call people who have already shown an interest in your brand. 

Outbound calls are those from sales representatives from your company to people who do not yet know about you. In other words, outbound solutions initiate the conversation, whereas inbound solutions help direct people to your product or service. 

If you want more information on how to make an impact with either type of call, read on. We discuss these solutions in greater detail and identify key distinctions between the two.

Examples of Inbound Solutions

Inbound calling is a strategy that typically involves placing a call to a lead. In other words, it’s when you call people who have already shown an interest in your product. Inbound calling is often used by marketing teams because it’s a way for them to find out if their prospect has any additional questions or concerns about their product.

It can also be used by sales representatives to speak with leads they have generated on their own or by prospects who have interacted with the company on social media or through some other marketing channel. 

Inbound calling solutions are typically used as the first point of contact on a lead generation campaign because they provide leads with an opportunity to learn more about the company and its products before being passed on to a sales representative. A majority of businesses employ this tactic because inbound calls offer plenty of benefits, including:

  • The ability to set up appointments and determine whether or not the prospect is worth pursuing.
  • The ability to make the person feel like the company cares and wants to hear what they have to say.
  • The ability for prospects and customers alike to express any concerns they might have about the company’s products.

With experienced representatives guiding the client and answering questions, your business will provide a better customer experience, thereby increasing interest in your brand.

Examples of Outbound Solutions

Outbound solutions are when a company calls people who don’t know about them. This type of marketing is typically more expensive than inbound marketing because it involves hiring and training salespeople to take the time to call strangers. It can be difficult to find the time to make outbound calls, but the idea is that these calls will convert into sales and provide a higher return on investment than other methods.

You might also see this term used interchangeably with cold calling. Cold calling usually refers to someone making an unsolicited call about a product or service they are representing that they think the person on the other end may have an interest in.

When to Use Inbound and Outbound Solutions?

Inbound and outbound solutions can be used for a variety of purposes. Inbound calls are used to find potential customers, learn more about their needs, and convert them into paying customers. Outbound calling is used to generate new leads by introducing your product or service to people who don’t know you yet.

You should use inbound phone calls when you have a large database of contacts that have shown interest in your product or service. This way, you’re reaching out to those with the most interest in what you offer. Use outbound calling when you want to expand your reach and talk to those who do not yet know about your business. It’s also a great tactic for those with a small list of contacts as they can reach many more people at once with this method.

How to Make the Most of Your Marketing Efforts

Regardless of the type of call you make, it’s important to be thoughtful about what you say. The end goal is for your prospect to take action. Therefore, you should follow these tips to get the most from your inbound and outbound solutions:

1. Have a plan before you make the call. This means knowing what you’re going to say and how you’re going to respond when the person on the other end asks questions.
2. Be specific and tell them exactly why they should buy your product or service. You want to be able to say “we offer this” and “this is what we do.”
3. Hire a professional outsourcing service to take on your inbound and outbound solutions. This will free up time for your staff and allow you to focus on other areas of your business.

Contact ASPEN for Your Outsourcing Needs

ASPEN is your dedicated source for professional inbound and outbound solutions. We get real results that turn into meaningful business relationships that help your brand grow. We offer 24/7 solutions to ensure optimal customer service and support. Contact us today to discuss a personalized solution that suits your needs. Call 303-786-9500 or complete our contact form to get started.

The information in this blog post is for reference only and not legal advice. As such, you should not decide whether to contact a lawyer based on the information in this blog post. Moreover, there is no lawyer-client relationship resulting from this blog post, nor should any such relationship be implied. If you need legal counsel, please consult a lawyer licensed to practice in your jurisdiction.