As a business, you’re always on the lookout for ways to improve your marketing diversity. Here at ASPEN Media, we continually provide integral methods to meet our clients’ needs. 

One of the most effective ways to ensure diverse marketing is through SMS or Short Messaging Service. If that doesn’t sound familiar to you, SMS is essentially text messaging. 

There’s also a messaging form called “MMS,” which has to do with media like pictures and video. Today, however, we want to focus on the SMS side of marketing.

There are many reasons why you should consider implementing SMS marketing. But we’ve narrowed down our top 10 reasons to give you an idea of why it’s so important for businesses everywhere.

Personal Connection

There’s something about text messaging that makes it feel much more personal compared to conventional commercials or emails. When you receive a text message, it’s often from someone you know and trust, and the same applies to SMS marketing.

When you sell a product or service, consider sending your client an SMS message after the sale. This is often accomplished via an automated system for greater efficiency and convenience. 

In doing so, you will instantly make your service more personable. Your customers will appreciate the personal connection made with your SMS marketing efforts, thus ensuring that they will do business with you again in the future.

It’s Easy

You could take the time and money to draft countless emails to send to your clients after selling a product or service. Moreover, you could do the same by making a commercial in an attempt to attract new clients. 

But with SMS marketing, you can greatly reduce or even eliminate such methods. Indeed, sending a text message is infinitely easier, and it ensures instant connection with the recipient. Wouldn’t you like to decrease the capital and downtime it takes to send elaborate emails or post videos? 

SMS marketing affords you more time to focus on other essential aspects of your business — all while giving your customers a quick and easy reminder of why they are important to you.

Improve Your Open Rates

Today’s consumers are privy to modern marketing schemes. So much so that they often turn away from conventional marketing techniques. But with SMS marketing, you’re ensured instant connection with your clients, and you do so with a more intimate approach.

Most people enjoy getting text messages, whether from friends, family, or colleagues. So when your business sends a text to your clients, it feels much more important to the person receiving it.

As such, you’re almost guaranteed that your message will read, whereas many emails get sent straight to the garbage bin.


SMS text messaging services allow you to target niche audiences among your clients. Let’s assume that you sell sporting goods. You look through your sales and notice X amount of sales for golf clubs. 

With this data, you could effectively send text messages offering golf-related items to those customers who typically buy golf gear. You can adjust this any way you like to ensure that you reach the people you want.

Real ROI

You put a lot of effort into your marketing. Try as you might, though, much of how you market is based on guessing what your clients want. SMS marketing allows for clear and precise ROI every time.

That’s because consumers are more apt to respond to texts messages than they are emails or social media posts. 

Comprehensive Tracking

It’s a breeze to keep track of your SMS text messaging services. You can know exactly what kind of messages you’re sending and to whom.

What’s more, you can easily see the messages that get the most feedback from customers. As such, you can instantly make adjustments to your marketing to ensure optimal results every time.

Simple Integration

It’s important to note that SMS marketing is best used with other marketing tools, such as email, commercials, and social media posts. Using SMS marketing by itself doesn’t allow you to benefit from the maximum return. 

Thus, using SMS text messaging services as another tool among many will ensure that you get the greatest effect from all of your marketing methods.

Instant Feedback

Your customers will often respond to text messages a lot sooner than they will email or other marketing methods. This goes a long way in letting you make the most of your marketing.

Optimal Engagement

SMS marketing engages clients better than other marketing techniques. If you want to ensure the best experience for your customers and yourself, implement SMS marketing into your business model.

Builds Upon Your Current Marketing

When used with other marketing means, SMS marketing has the potential to let you benefit from the full effects of all your marketing techniques.

Call ASPEN for B2B Telemarketing and More

At ASPEN Media, we excel at meeting our clients’ needs by offering a wide range of services, including outbound, inbound, and back-office services. We strive to build long-term relationships with our clients and develop beneficial cross-referrals. Contact us today to find out how we can benefit your inbound call center venture.

The information in this blog post is for reference only and not legal advice. As such, you should not decide whether to contact a lawyer based on the information in this blog post. Moreover, there is no lawyer-client relationship resulting from this blog post, nor should any such relationship be implied. If you need legal counsel, please consult a lawyer licensed to practice in your jurisdiction.