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The Two (Or Four) Main Types Of Call Centers

Call centers provide a convenient way for companies to deal with customer service issues without having to hire additional staff. It’s also a great way to hire people with different skill sets. 

The many different call center staffing solutions let you find the right balance of people skills and technical skills to deal with the volume of calls that come into your company each day. 

At ASPEN, we specialize in the call center solution that’s right for you. We invite you to contact us after reading this guide so that we can discuss your needs. We work directly with you to find the call center your business needs to succeed.

1. Inbound Call Center

An inbound call center handles customer service issues from customers and prospects. Inbound call centers are often associated with sales, marketing, and business development activities. These programs use inbound call center solutions to conduct market research and identify strong leads.

Inbound call centers are generally associated with warm leads. It’s the first step in the sales process. It’s where you find out who the customer is, what they’re interested in, and what their needs are. 

You may conduct market research to identify warm leads, or you may use the information to target your sales efforts. In either case, inbound call center solutions are a good way for companies to unearth valuable information from potential and existing customers.

2. Outbound Call Center

An outbound call center is staffed by representatives who call potential and existing customers to discuss products and services. The goal is to generate business by increasing the number of leads generated from calls.

Outbound call centers are generally associated with cold leads. These are people who haven’t yet expressed any interest in your products or services. Outbound call centers are the second step in the sales process. You use outbound call center solutions to convert prospects into customers.

3. Virtual Call Center

A virtual call center is a hybrid of inbound and outbound call centers. It uses both inbound and outbound techniques to handle a high volume of incoming calls. A virtual call center solution may use an automated attendant, Interactive Voice Response (IVR) technology, or a live person to handle incoming calls.

Some call center software offers the ability to set up virtual call centers that use an automated attendant to respond to calls. This is an excellent way for companies that deal with a high volume of calls to handle their inquiries.

4. Outsourced Call Center

An outsourced call center is a call center operation that’s managed by a third party. This can be a virtual or physical company that provides the technical infrastructure and staffing. You may outsource some or all of your call center operations to save money and increase your marketing efforts.

Virtual call centers let you retain complete control over your marketing and sales efforts while outsourcing the labor-intensive work of handling calls. Outsourcing your call center operations can give you more time to focus on strategic initiatives.

Why Use Call Centers in Business?

Outsourcing has become a popular business strategy, with large corporations contracting out certain tasks to third-party companies. Call centers are a great example of this strategy. 

Businesses that outsource certain operations can devote resources to other parts of their business that require more attention. 

Outsourced call centers offer a lot of benefits to businesses that use them. Here’s why you should consider using a call center:

Better Customer Service

One of the best things about using a call center is the ability to offer better customer service. Customer service is key for any company to succeed, and call centers can easily improve their level of service. 

With the expertise and resources of a call center, businesses can provide 24/7 support 365 days a year. This means customers can always reach out to their service representative and receive top-notch assistance.

Lower Costs

Many businesses are accustomed to sending out marketing and sales materials by mail or fax. However, these methods of communicating with customers can be very expensive. 

By outsourcing some of your customer service operations, you can free up resources to send more important communications. This can lower costs when it comes to marketing and sales materials. Plus, it allows you to save on postage and printing costs.

Access to Expertise

Many customers have specific issues they want answered. For example, an insurance company might have a lot of customers who need to know about the benefits of long-term care insurance. 

Call centers can easily field these types of inquiries without the need to hire additional staff. This access to expertise is one of the main benefits of outsourcing customer service operations. Plus, it allows you to expand your customer service team as needed.

Measure Performance

One of the biggest challenges for businesses is determining if their call center strategy is working. Fortunately, there are a variety of tools that can help you measure performance. 

You can track key performance indicators such as average call duration, call resolution, and average wait time. By monitoring these metrics, you can determine if your call center strategy is effective. Then, you can make necessary adjustments to improve performance.

Key Takeaways

The right call center staffing solution can help companies increase sales, reduce customer service costs and gain insight into their customers’ needs. There are many different call center staffing solutions available in the market, each with different benefits. 

Let us help you find the solution you need with our call centers at ASPEN. Read below to find out how to contact us to discuss your needs further.

ASPEN Is Your Source for the Call Centers You Need

At ASPEN, we offer a wide range of call centers for you to consider using in your business. If you’re not sure which one is right for you, we will present recommendations to ensure that you benefit the most from our solutions. To start a discussion on your business’s needs, call us at 303.786.9500

The information in this blog post is for reference only and not legal advice. As such, you should not decide whether to contact a lawyer based on the information in this blog post. Moreover, there is no lawyer-client relationship resulting from this blog post, nor should any such relationship be implied. If you need legal counsel, please consult a lawyer licensed to practice in your jurisdiction.

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