6 B2B Lead Generation Tools You Must Try

If you’re like other businesses, we’re willing to bet you occasionally have trouble sourcing new leads. This is nothing to be ashamed of as B2B lead generation is tricky and it may take a lot of time to establish a standardized process that drives results.

While there’s no way to replace a full-fledged lead generation strategy, there are B2B lead generation tools out there that will make it significantly easier to connect to potential new customers.

Choosing a perfect lead generation tool

Software lead generation tools are designed to assist marketers with capturing leads. In most cases, these gizmos provide automation functionality that simplifies the process of executing a lead generation strategy and monitoring valuable data.

So how do you choose? After all, there are just too many B2B lead generation tools available online, so finding something that works for you may be very difficult. 

Easy, go with an intuitive piece of software that helps you automate certain processes but doesn’t require any coding on your end. Sure, a good tool may come with a significant learning curve, but valuable lead generation software won’t require you or your employees to go through months of training to use it effectively. 

It also doesn’t hurt to check if the tool integrates with other marketing software you’re using, as well as whether the tool is within your budget and justifies the asking price. But most importantly, ask yourself will the tool simplify your already established workflows and if it will help you achieve your lead generation goals.

Best B2B lead generation tools

To help you narrow down your search, here are some of the best tools you can use to simplify your lead generation efforts:

1. Hello Bar

Did you ever visit a website and a message popped up that seemed to just read your mind? Well, you can implement this on your site too with a little tool called Hello Bar. 

This widget may seem simple on the surface (and make no mistake, it’s very easy to use), yet it’s a powerful tool that will help grab the attention of your visitors and turn them into leads. Even better, Hello Bar makes it easy to perform simple A/B testing - which as you know is the bread and butter of every successful lead-gen effort.

In addition, you can customize the tool to your liking, try out different CTAs, create alert bells, set up modals, and so much more. 

Pricing: The free version of Hello Bar allows up to 5k sessions per month. The paid versions start at $29/mo and each pricing bracket provides you with more monthly sessions and more popups. The full version, priced at $99/mo, gives you an unlimited amount of popups and up to 500k sessions. 

2. LeadPages

You can capture more leads on your website by creating custom landing pages for each audience segment, which is easy to do with LeadPages. 

The reason why this is one of the best B2B lead generation tools available is the fact it significantly simplifies this process and eliminates the need to create landing pages from scratch. For instance, there are thousands of tried-and-tested templates you can customize to your liking. 

Pricing: The standard plan costs $27/mo and it allows you to create landing pages for a single website. For three websites, you’ll have to pay $59/mo for the Pro plan. The Advanced plan costs $239/mo, however, it covers 50 websites, making it the perfect choice for agencies. 

3. OptinMonster

Along with optimizing your landing pages, you’ll also need to pay more attention to lead forms. One of the simplest B2B lead generation tools for this is OptinMonster which allows you to create highly-converting lead forms in minutes with its drag-n-drop builder. 

There are also plenty of templates to choose from, saving its users time and ultimately - money. OptinMonster also offers easy A/B split testing and adjust all forms in real-time. 

Pricing: You can start using this tool on your website for as little as $14/mo. To unlock more websites, you’ll have to pay more - $30/mo for two sites and $80/mo for up to five sites. 

4. Qualaroo

Wouldn’t it be great if you could gather intel directly from your customers? Then look no further than Qualaroo.

This tool allows you to create subtle customer surveys that you can use to collect crucial info from your leads. Once you implement it on your site, a window with queries will pop up which your visitors can answer.

You can use it for pretty much anything, for instance, you can ask your customers about their needs - data you can then use to further personalize what you’re offering.

Pricing: Compared to other tools on this list, Qualaroo is a bit pricier ($100/mo) but you can’t put a price on first-hand customer data, right?

5. Leadfeeder

You can take your lead generation strategy to the next level by going beyond prospect data and collecting information on the companies visiting your website. This may seem like science fiction at first glance, but it’s real, and you can do it by subscribing to Leadfeeder.

By learning which companies are checking out your offerings, you can explore new markets, boost your outreach efforts, and source more qualified leads than ever before.

Once connected to your Google Analytics account, Leadfeeder reveals insights about the companies, as well as intricate details such as the number of employees, behavioral data, and contact information.

Pricing: You can explore these functionalities for free. However, you’ll be limited to seeing only data from the last three days. Fortunately, for just $63/mo you can unlock all features. As a plus, the premium version provides you with a two-week trial so you can test drive it before putting down any cash. 

The perfect B2B toolbox

The five B2B lead generation tools listed above aren’t that expensive, especially considering that they’ll allow you to save a lot of time. Furthermore, by combining them, you’ll without a doubt source more leads and bring in new customers - which means they’ll eventually end up paying for themselves. 

Again, you may not need all of these tools, so feel free to mix and match them to your liking until you put together an effective lead generation tech stack.