How To Generate B2C Leads - 6 Strategies To Try

The quest for B2C lead generation is brimming with challenges. Regardless of whether you’re providing services to consumers or selling them t-shirts, you’re probably asking the same thing:

How to generate B2C leads?

This isn’t an easy task to accomplish by any means, but if you’re patient and know which strategies to use, sooner or later you’ll start seeing results.

Most effective B2C lead generation strategies

Your first impulse may be to think that your offering is subpar, and it would be a mistake. There is a market for everything, and through the power of the internet, you can pretty much sell anything. 

The more likely reason for the scarcity of leads is an inadequate B2C lead generation strategy. 

For instance, your ad copies may not be engaging enough or maybe your landing pages are uninteresting. Whatever the reason, without an effective plan of action, you’ll struggle to make sales and expand your operation. 

Fortunately, you can flip this thing around by familiarizing yourself with some tried and true strategies.

Here are the top 6:

1. SEO and content marketing

While by no means a new technique, SEO and content marketing are the foundational strategies you must master if you are to learn how to generate B2C leads consistently.

With content marketing, your primary concern should be writing engaging and valuable content laser-targeted on the right audience. In other words, the end goal is attracting, engaging, and gaining customer trust. 

At the same time, you shouldn’t ignore SEO as it has to work in tandem with your content marketing strategy to drive conversions. By improving your SEO efforts, you can supercharge the traffic to your website, show your content to more people, and ultimately, generate more B2C leads. 

Here are just some basics of SEO you should be aware of:

• Strategic keyword use - an example of this would be using relevant keywords such as “best maternity clothes” if you’re selling clothes. 
• Share your content on social media - this is a powerful way to drive traffic to your website and reach a wider audience.
• Share your products on relevant review sites - you should create listings on online marketplaces like eBay and Amazon.
  
  

2. Improve your website

An excellent way to enhance  your SEO and drive conversions through the roof is optimizing your website both technically and visually. 

First things first, you need to improve your site’s loading speed as most customers will simply click off and move to another vendor. Next, make the web pages visually appealing, and to make sure you snatch that lead, introduce clear call-to-action buttons on your landing pages. 

3. Create gated content

You should also experiment with gated content in conjunction with your regular content marketing efforts. This type of content is anything you give away to a customer (eBook, gated video, etc.) in exchange for their information. 

Most expert marketers swear by this technique as it helps easily identify and lock down prospects, and there’s no reason why it shouldn’t work for you.

4. Use paid ads

While not a replacement for a solid organic way of sourcing leads, paid ads work surprisingly well to capture leads and make sales. Although search ads are amazing and you should run them frequently, you should also advertise your offerings on social media sites such as Instagram and Facebook.

Since people leisurely scroll through these sites, a well-placed ad could get their attention and send them right to your website, where they’re likely to convert. 

5. Personalize your email marketing

If you’re trying to figure out how to generate B2C leads, you still can’t go wrong with good old email marketing. It’s important to stress that by this, we don’t mean flooding random email addresses with cookie-cutter emails - we’re talking personalized messages. 

Simply adding the name of the recipient in the opening line can work wonders in nurturing leads, which is why you need to try it.

Here are some tips that can help you:

• Automate the response emails when someone signs up for your newsletter
• Segment leads based on demographics and interests
• Personalize the subject line
• Include relevant personal info in the body of the email
• Space out the email frequency to avoid diluting your leads’ interest in your offering
• Invest in email marketing automation software to track metrics such as open rates, bounce rates, etc. 
• More importantly, you can use the same software to identify the best time to send emails by looking at open rate statistics 
• Optimize your email for different screen sizes and devices
• Link to product pages instead of sending your leads to the home page
  
  

6. Add chatbots to your website

One of the best ways to generate B2C leads is to provide visitors to your site with a variety of ways to contact you. AI chatbots can converse with your customers on your behalf in a surprisingly natural manner.

A chatbot can not only free up your marketing and sales teams to more valuable tasks, but the data collected by it aids you in capturing leads and gives you data that can help improve your services.

Furthermore, customers sometimes shy away from filling a form on a website but they are way more comfortable supplying the same info through conversation with a chatbot. As a plus, the customers also receive instant answers to their questions - a level of service that they’ll remember. 

Lay the foundation for success

Despite the randomness of it all, learning how to generate B2C leads is certainly feasible if you focus on these tried-and-true strategies. Still, the question of whether you have the resources or the in-house expertise to make the necessary changes stands. 

Since leads are the lifeline of your business, you must commit to these strategies and work on your lead generation each day, which is something you may not be able to do, time- or resource-wise.

In that case, you’ll be better off outsourcing your lead generation to experts at Aspen Media. With over 30 years of experience in generating leads for all kinds of businesses, we’ve built a foolproof process that consistently delivers results. Regardless of your budget, our team can squeeze the last ounce of value out of each marketing dollar to get you the results you’re looking for. 

Interested in our services or need more details? Call Aspen Media at 800-853-2240 or fill out our contact form.