How To Make An Effective Phone Call Sales Script (With Examples)

You may believe cold calls are a thing of the past, but data says otherwise. An astounding 82% of buyers are open to booking a meeting after a cold call. Granted, being successful with cold calls requires a lot of skill, and even experienced sales reps are rightfully spooked by the practice. 

With cold calls, everything is on the table as you’re trying to sell something to someone who may not necessarily need what you’re offering. In some cases, prospects simply hang up before allowing you to provide them with a quality pitch. 

On the other hand, if you have skills and an effective call sales script in your hands, those who listen will likely be open to hearing what you have to say - practically allowing you to get your foot in the door. 

How to create a phone call sales script

The best way to level up your cold calling skills is to create a bunch of scripts. This is a lot easier said than done. Fortunately, you can use the exact process we’ve outlined below to come up with a quality phone call sales script for each situation you may encounter.

Try this:

1. Determine a clear goal

What’s the point of the call? Is your main objective securing an appointment or are you looking to score a sale right out of the gate? The goal will determine the “dialogue tree” you put together, so think hard about what you’re trying to accomplish.

2. Put together a call list

Decide which prospects will get you the best results and look for industries where your solution can solve a particular pain point. A word of advice - consider the prospects in your area as most businesses are receptive to speaking with their fellow citizens.

3. Ask for their time

You should start most of your calls by asking the prospect if they can spare 60 seconds. This helps build rapport and shows you respect their time. 

4. Introduce yourself

As soon as the other person consents to the call, introduce yourself and your company and explain the purpose of the call. 

5. Build a connection

Personalize the script as much as possible with details about the prospect’s company. 

6. Identify the challenges

Mention the potential pain points their company may be experiencing. Acknowledge their challenges and tell them you have the right solution. 

7. Deflect any objections

If they didn’t “take the bait” yet, it’s common to hear the first objections. An effective method is assuring them you’re not trying to sell them anything at the moment. This alleviates a lot of pressure from the prospect, and they’re more likely to continue with the call.

8. Demonstrate value

Provide a few examples of how your offering helped similar companies address some of the same paint points. Introduce a few metrics to back up your claims. 

9. Lock down the appointment

Try to close out the call by scheduling an appointment where you’ll be able to discuss your offering. 

Examples of effective cold call scripts

How great would it be if you had a few scripts you could use as a starting point? Well, we’ve got you covered. Here are some quality phone call sales script templates you can use and tweak to your liking:

Template #1

Although you can use this phone call sales script in a wide array of situations, it’s a beast when it comes to talking to an interested customer:

“Good day to you, (name of the prospect). I’m (your name) from (company name). How are things going?

I wanted to talk to you quickly because we worked with some companies who are looking for (solution), and we happen to be experts in that. Do you have a minute to talk about how we can assist you with (problem)? 

If they say no, ask them if you can call them some other time. On the other hand, if they like what you said so far, continue with the script. 

What are you using at the moment? Are you satisfied with the results?

(prospect answers)

If that’s the case, we have good news. We may be able to help you with our (solution). Are you free on (date) to meet up, and we can discuss how our features such as (name the features) can help you achieve your goals?

Template #2

In cases where you’re talking to a prospect who isn’t a part of your target market, you need to dig a bit deeper. Feel free to improvise depending on how the conversation goes.

Here’s an example:

Hi, (name of the prospect). I’m (your name), working for (name of the company). I’m wondering if you have a minute to talk about (subject).

(prospect answers)

Thanks! I talk to companies similar to yours almost every day, and they all report having similar challenges. 

How did you manage your (pain point) so far?

(wait for the prospect to respond) 

It appears we may be a good fit for you. Do you have any time next week so we can speak more about the solution?

Template #3

Sometimes you want to hook a prospect very quickly. There’s a phone call sales script for that too, and it’s akin to an elevator pitch. It goes like this:

Hello, (name of the prospect). This is (your name). I work for (name of the company). How are you today?

We primarily do (specialty). Do you have a minute to talk about how we can assist you with (pain point) using our state-of-the-art (feature)?

Script your way to success

Keep in mind that every phone call sales script we showed you is just a quick example of how your conversation should flow. They’re a good starting point and will likely help you improve the results of your cold calls.

However, as you and other sales agents gain more experience, you should start going with the flow a bit more. Cold calls are like jazz and the way your prospects respond should influence the rhythm of the conversation. 

Good luck out there!